Free SEO Tools
Free SEO Tools
Four free tools that cover a full technical SEO audit from different angles: run it automatically, work through it manually, learn the method, and package the results for a client. Every tool links back to the homepage audit tool.
SEO audit tool
Best for: getting the answers now
Enter any homepage URL and DeepSEO Auditor crawls the site — robots.txt, sitemaps, up to hundreds of pages — then scores it 0–100 across five weighted categories and reports every issue found with severity, affected pages and fixes.
Start a free auditTechnical SEO audit checklist
Best for: working through checks manually
A practical checklist of 45+ technical SEO checks across crawlability & indexation, metadata & content, links & architecture, structured data & social, and security & hygiene — each with what to look for and why.
Open the checklistTechnical SEO audit guide
Best for: first-time auditors
A step-by-step walkthrough of a complete technical SEO audit in seven stages, with estimated time per step and the key checks to run at each stage — from your first crawl to a prioritized fix list.
Read the guideE-commerce SEO audit guide
Best for: online store owners
An e-commerce-specific audit walkthrough in seven steps: controlling faceted navigation, product metadata, Product structured data, canonicals and thin category pages — with a free crawl at the end.
Read the store guideSEO audit report template
Best for: client deliverables
A client-ready audit report structure — executive summary, category scores, full issue register, why-it-matters notes and step-by-step remediation — that fills itself in automatically when you run an audit.
See the report templateHow the tools fit together
Pick the entry point that matches where you are.
- Not sure where to start? Run the audit tool first — the report tells you exactly what is wrong and how severe each issue is.
- Want to understand the findings? The checklist and the guide explain every check the tool performs, so you can verify and fix with confidence.
- Need to hand results to a client or owner? The report template page shows what the generated PDF, CSV and text deliverables contain.
Built by CCL Digital
DeepSEO Auditor is a free utility from CCL Digital.
Learn more about the team behind the tools on the CCL Digital page, or jump straight into the free SEO audit tool.