Free SEO Tools

Free SEO Tools

Four free tools that cover a full technical SEO audit from different angles: run it automatically, work through it manually, learn the method, and package the results for a client. Every tool links back to the homepage audit tool.

SEO audit tool

Best for: getting the answers now

Enter any homepage URL and DeepSEO Auditor crawls the site — robots.txt, sitemaps, up to hundreds of pages — then scores it 0–100 across five weighted categories and reports every issue found with severity, affected pages and fixes.

Start a free audit

Technical SEO audit checklist

Best for: working through checks manually

A practical checklist of 45+ technical SEO checks across crawlability & indexation, metadata & content, links & architecture, structured data & social, and security & hygiene — each with what to look for and why.

Open the checklist

Technical SEO audit guide

Best for: first-time auditors

A step-by-step walkthrough of a complete technical SEO audit in seven stages, with estimated time per step and the key checks to run at each stage — from your first crawl to a prioritized fix list.

Read the guide

E-commerce SEO audit guide

Best for: online store owners

An e-commerce-specific audit walkthrough in seven steps: controlling faceted navigation, product metadata, Product structured data, canonicals and thin category pages — with a free crawl at the end.

Read the store guide

SEO audit report template

Best for: client deliverables

A client-ready audit report structure — executive summary, category scores, full issue register, why-it-matters notes and step-by-step remediation — that fills itself in automatically when you run an audit.

See the report template

How the tools fit together

Pick the entry point that matches where you are.

  • Not sure where to start? Run the audit tool first — the report tells you exactly what is wrong and how severe each issue is.
  • Want to understand the findings? The checklist and the guide explain every check the tool performs, so you can verify and fix with confidence.
  • Need to hand results to a client or owner? The report template page shows what the generated PDF, CSV and text deliverables contain.

Built by CCL Digital

DeepSEO Auditor is a free utility from CCL Digital.

Learn more about the team behind the tools on the CCL Digital page, or jump straight into the free SEO audit tool.