DeepSEO Auditor

robots.txt responds with HTTP 200

A missing or 4xx/5xx robots.txt creates crawl uncertainty. Serve it from the site root.

robots.txt has no accidental broad Disallow rules

A stray `Disallow: /` blocks the entire site. Review every rule, including wildcards.

Crawl-delay and rate limits are not overly restrictive

Aggressive crawl-delay can starve Googlebot of crawl budget on large sites.

XML sitemap is discoverable

Declare it in robots.txt and/or submit it in Search Console. Verify it returns 200 with valid XML.

Sitemap URLs all resolve and are indexable

A sitemap full of 404s, redirects or noindex pages wastes crawl budget and erodes trust.

Indexable pages are listed in the sitemap

Every canonical, indexable page should be discoverable via sitemap or internal links.

No nested/sitemap index errors

Sitemap indexes must reference valid, reachable child sitemaps with correct content types.

Important pages return 200 without redirect chains

Each hop in a redirect chain dilutes signals and slows crawling. Point links at final URLs.

No redirect loops

Loops waste crawl budget and make the page unreachable for users and bots alike.

Broken internal links are fixed

Every 404 linked internally is a dead end for crawlers and a poor experience for users.

No orphan pages

Pages not linked from anywhere on the site are hard to discover and rarely rank.

Crawl depth stays shallow

Key pages should be reachable within about three clicks of the homepage.

Every indexable page has a unique title

Duplicate titles make search engines guess which page to rank; rewrite or consolidate.

Titles are 30–60 characters

Shorter titles waste space; longer ones get truncated in results.

Every indexable page has a meta description

Not a ranking factor, but a missing description invites Google to improvise your snippet.

Descriptions are 70–160 characters

Long enough to sell the click, short enough to display in full.

Exactly one H1 per page

The H1 is the page's primary topic signal. Zero or several confuse the hierarchy.

Heading levels follow a logical hierarchy

H2s under the H1, H3s under their H2 — no skipping levels for styling reasons.

Pages have sufficient content

Thin pages (under ~300 words) struggle to rank; expand, merge or noindex them.

No keyword stuffing

Unnatural repetition reads as spam to both users and search engines. Write for people first.

Canonical tags are self-referencing on live pages

Unless you deliberately consolidate, each page should point to itself over HTTPS.

Canonicals do not conflict with sitemap or internal links

Mixed signals — sitemap says A, canonical says B — cause indexation roulette.

No duplicate H1s or near-identical content across pages

Near-duplicates split relevance. Consolidate or differentiate the content.

hreflang and lang attributes are consistent

Mismatched language targeting confuses which audience each page serves.

Internal linking is sufficient on every template

Important pages should receive links from relevant pages, not only the sitemap.

Anchor text is descriptive

Generic anchors like 'click here' waste a ranking signal; describe the destination.

Redirecting internal links are updated to final URLs

Every internal 301 is an unnecessary hop for users and crawlers.

External links are intentional and not broken

Link out to authoritative sources, and check they still resolve.

URLs are short, stable and readable

Very long or parameter-heavy URLs invite duplication and are harder to share.

Query-parameter duplication is controlled

Faceted or tracked URLs should canonicalize or be robots-disallowed to avoid duplicate content.

Pagination is crawlable

Paginated archives should link to each page and avoid endless-scroll-only navigation.

JSON-LD parses without errors

Malformed structured data is ignored by search engines — check for syntax issues first.

Relevant schema types are present

Organization, WebSite, Product, Article or BreadcrumbList, matched to the page type.

Required and recommended schema properties are filled

A Product without price or availability does not earn rich results.

No duplicate or conflicting schema blocks

Multiple conflicting blocks for the same entity dilute or invalidate the markup.

Open Graph tags are complete

og:title, og:description and og:image control link previews on social platforms.

Twitter card tags are present

twitter:card plus title/description/image ensure clean previews on X.

A favicon is served and referenced

Favicons appear beside your site in mobile search results.

HTTPS everywhere, with HTTP redirecting

Mixed content or unencrypted pages trigger browser warnings and lose trust signals.

No mixed content on HTTPS pages

HTTP subresources on an HTTPS page are blocked or flagged by browsers.

One consistent host: www or non-www

Both should resolve, with a single 301 to the canonical host.

Trailing-slash handling is consistent

/page and /page/ should not both return 200 — pick one and redirect.

Server response times are reasonable

Slow TTFB hurts crawling efficiency and user experience. Flag pages that respond slowly.

Viewport meta tag is present

Without it, mobile pages render desktop-width and fail mobile-friendliness.

Noindex is used deliberately, not accidentally

Leftover staging noindex tags on production pages silently remove them from search.